About Us

Speed2Lead was founded by gym operators, marketers, and entrepreneurs.

Dacoda Londhair

Co-Founder

I’ve been in the fitness industry for over 12 years working in personal training, nutrition and running multiple gyms. I have a deep passion and desire for helping others with the knowledge that I have acquired and after running two gyms during Covid I was not only able to keep my gyms alive, but I made them even more profitable than they were before.

During this time, I saw so many gym owners shut down while my gyms remained running like a finely tuned machine. It was at that point that I asked myself the most profound yet simple question… WHY?

After looking into it on a deeper level I identified that I was executing 3 things better than anyone else was. Sales, marketing, and lead software automation I had developed. I then built out a solution with my marketing expert Jordan and we set off to test what we built. Working with our first gym and testing our approach we were able to get $150k in annualized agreements in 1 month! What took that gym previously 5 months to do we did in 1. That’s when we knew we had something that was truly transformative. Gone are the days that you must stretch that dollar or work endlessly with minimal results. We have a solution to help you achieve your freedom and that solution is SPEED2LEAD.

Jordan Bosley

Co-Founder

Fitness has always been a part of my life. At the age of 16, I began competing in Brazilian Jiu-Jitsu competitions across Canada & the United States.

Having trained and managed both martial arts studios and franchise boutiques at the age of 20, these experiences gave me extensive insight into how the fitness industry worked.

In 2019, I founded a fitness-specific marketing agency with the purpose of delivering quality leads that would convert. I built a marketing team that became well-known for scaling franchise gyms and increasing conversion rates. Since then I have worked with over 200 gyms across North America and the United Kingdom, many of which have been ranked in the Top 10 for franchisee revenue totals.

In the midst of Covid, I came to the conclusion with my business partner and Sales expert, Dacoda. There were 3 components that we were using that many gym owners were missing to help scale and achieve financial growth. We decided to start Speed2Lead with the idea that we could replicate our success with other gyms across the globe.

Sean Hensen

Chief Operating Officer

Since I was young, I’ve always been fascinated with how things work. Brains. Bodies. Any systems. I want to know what makes them tick. That passion as a kid led me to pursue understanding each as an adult.

I studied psychology in college so I could better understand my brain. Then coincidentally just like Jeff, I had a major injury after a car accident at the end of my junior year that took me out of the weight room and off the basketball court. This set me on a path of learning about my body, how it works, and what it needs.

It’s from that journey that my passion for fitness was born. I have truly come to understand how vital movement is in keeping our minds and bodies healthy after having the ability to do it taken away so many times. Not only that but how powerful the community of a gym can be in changing people’s lives and healing their souls.

That’s why I jumped at the opportunity when Jeff introduced me to Dacoda and Jordan and they asked me to be part of Speed2Lead. I get to use the skills I’ve developed not only as a personal trainer but as a marketer and operations manager to build, run, and optimize systems that help our clients bring that joy and change to their members.

We help you help them help themselves. It’s win-win-win situation!

Jeff Smith

General Partner

My passion for fitness was born out of an injury I sustained while playing college soccer in Washington state. I tore my groin in my sophomore year and the injury sent me on a new path - at the time I thought it was a major downturn in my future. The injury turned out to be a blessing in disguise because it lead me to developing an insatiable curiosity about healing my body - beginning as a corrective exercise specialist at 24 Hour Fitness in Seattle.

After about 5 years, I opened my own wellness clinic called Wellness Rx with a focus on holistic care custom-tailored to the individual. That turned out to be the beginning of my entrepreneurial journey. This journey has now lead me to found 3 companies spanning marketing, real estate, and software while being a growth advisor to many more.

I met Dacoda after relocating closer to my VC partners in San Diego, and we’ve been on a mission to build something helpful for an industry we know and love ever since.

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